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Row House is revolutionizing the rowing exercise segment! Recognized by serious athletes for decades as one of the most effective forms of full-body exercise, Rowing is one of the main pillars of fitness and works the upper body, lower body and core all at once. With our inclusive program design and communal experience, all levels of clients can benefit from our non-impact group workouts as over 85% of the body’s muscles are worked with every stroke! Why work different muscle groups on different days, when you can work all in a single workout with us?

We are a Coach-led, 45 minute class of up to 25 and we row as a crew! We believe in connection and we believe diversity leads to inspiration, so whether you’re just starting out or an experienced athlete, you will find a home in our crew. We alternate between cardio work on best-in-class Ergometer Rowing Machines and bodyweight strength training on the floor. You’ll increase your core strength, improve cardiovascular health and burn calories in a fun, fast-paced workout where YOU apply the resistance and our interval training workout keeps your body burning calories. The freedom of controlling your own resistance allows you to maintain rhythm and swing with the group, while selecting your own difficulty level.

Row House caters to a broad age range, uni-sex market. In fact, much of the inspiration behind Row House comes from a co-founder’s cousin, who adopted rowing at age 60 and rowed each day until 94 years old, declaring it as his secret to a long and healthy life! Row House is an early mover in the group rowing boutique fitness segment and the first to be launching nationally in all markets across the country, with the infrastructure to support rapid growth.

The Row House team has designed several signature, proprietary class formats in order to fit the needs and aspirations of many clients, from young to more senior, and from beginner to advanced. We want there to be a good class fit for anyone, and have therefore perfected a unique approach to ensuring an inclusive, team-oriented experience and the most effective results for clients from this this full-body exercise.

This Row House approach includes:

  • The widest array of rowing-centric classes available anywhere, designed to create an unparalleled experience, challenge clients at every level and create quick results. This brings a LOT of personality and variation to class offerings to keep them unique, and prevent a robotic feel.
  • Brand new state of the art equipment in every studio, including top-quality ERG Rowers and smaller hand-held equipment to incorporate during floor-based intervals to ensure a balanced, full-body workout every time.
  • Inspirational studio space encompassed by rowing and team-centric images, unique lighting and an incredible sound system.
  • Instructors row WITH the class, but also move around the studio off of the rowers to motivate and inspire members throughout the experience, and to enhance the communal component of the experience

Row House is an inclusive and affordable experiential retail concept offering unparalleled group classes.

What makes Row House a great franchise to own and operate?
As an early mover in the Rowing boutique fitness segment and the ONLY Rowing fitness concept offered as a national Franchise opportunity, Row House will leverage the high amount of private, independent existing awareness and demand in markets nationwide and provide a business opportunity for entrepreneurs to enjoy an outstanding margin business that is ultra simple to operate. A Unique and Unmatched User Experience! As an Executive Model, you can effectively hire someone to Manage the Studio and spend your time developing your other interests. Plus, no need for certified fitness instructors or specialized licensed employees, we take instructors through RHU, which is a thorough Row House University training regimen. Row House instructors are performers and are able to control a class, but can be easily taught the concepts of rowing to become instructors with no prior rowing experience. Instructor labor pool is therefore vast, where even spin, yoga, pilates, HIIT, etc. ins tructors, or personal trainers, can supplement income with us and easily become Row House instructors because they already understand kinesiology, anatomy, etc. and can be taught rowing terminology quickly.

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Row House Franchise Background

Established: 2014
First Unit Franchised: 2018
Franchised Units: 50
Company Owned Units: 3
States Registered In: Not registered in MD yet
Canada Franchises: No
International Franchises: No

Row House Franchise Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
Training: Franchisor support: initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing, etc.

Strong Starts

  • Site selection and lease negotiation
  • Studio construction management
  • Franchise Row House University week-long training
  • Initial hiring visit & Grand opening visit

Ongoing Support

  • Monthly support calls – to track business progress
  • KPI training
  • 2X yearly field support visits – Bi Annual Review
  • Turn key annual marketing calendar
  • Marketing Support

Real Estate and Construction Support

  • Exceptional National Vendors assist in every aspect of Real Estate
  • Site Evaluation
  • Site Selection
  • Lease Negotiation
  • Lease Review
  • Architecture
  • Engineering
  • Construction Management

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