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Ben's Soft Pretzels is all about World Pretzel Domination. This is the evolution of the Soft Pretzel. Embracing old dutch recipes, the Amish inspired recipe is fused with passion and bakery tribal knowledge that is only found at Ben's Soft Pretzels.

Ben's Soft Pretzels started in 2008 in America's heartland by three visionary entrepreneurs who were passionate about great tasting food. Scott Jones, Brian Krider, and Benjamin Miller co-founded Ben's Soft Pretzels after a divine sequence of events brought the three businessmen together.

The first Ben's Soft Pretzels bakery opened in 2008 in Concord Mall in Elkhart, Indiana, and the first franchise was awarded in 2013.

Ben's Soft Pretzels has master lease agreements with both Meijer Inc and Wal-Mart, with a number of locations in both properties.

Today there are more than 70 Ben's Soft Pretzels bakeries in Indiana, Illinois, Michigan, Wisconsin, Ohio, Kentucky, Alabama, and Florida.


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Bens Soft Pretzels Franchise Background

Established: 2008
First Unit Franchised: 2013
Franchised Units: 54
Company Owned Units: 13
States Registered In: All But: CA, CT, HI, MD, NY, ND, RI, SD, UT, VA, WA
Canada Franchises: No
International Franchises: No

Bens Soft Pretzels Franchise Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Co-Operative Advertising: No

Training: 1. 101 Training consists of 3 days in our University focuses on the
business aspects of your bakery.
2. Reality Training consists of 5 long days at our University in Goshen, IN
working in operating stores and learning all of the hands on aspects of
running your own bakery.
3. In-Store Training is support during your opening. Our trainer is at your
new bakery prior to opening 3 days and 3 days post. This ensures a
proper kickoff to the business.
4. Ongoing Training consists of but not limited to managers training,
annual meetings, and various ongoing training efforts.

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