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The Athletic Republic Training System is comprised of four proprietary components: i) Specialized Equipment, ii) Sport-Specific Training Protocols, iii) Owner Education / Trainer Development, and iv) Business Operations. The business model includes multiple revenue streams and utilizes all day-parts, which optimizes the profitability of the center. And, the training center only requires a small footprint: 3,000 to 5,000 square feet.

By joining the Athletic Republic network, owners gain un-paralleled access to the world’s best sports training system. AR is the pioneer and market leader in sports performance training, having trained over 1MM athletes, including 2,500 professional and Olympic athletes (500+ NHL, 500+ NFL, 150+ MLB, 7 Heisman Trophy finalists, MLS, WNBA and the NFL combine’s fastest man). In addition, $315MM in college scholarships have been awarded to AR athletes in the past 5 years. The industry is extremely large - in the US, there are roughly 36MM student athletes playing youth, teen and collegiate sports, 21MM adults attending boutique fitness classes, 17MM runners that compete annually in running events and 200K athletes recovering from ACL injuries each year.

CEO Charlie Graves was a top-5 world ranked athlete in two sports (swimming and triathlon) and is a seasoned business leader with Fortune 500 and Multi-Unit experience. To drive operating performance, his team has assembled the best operating practices from its most successful centers; developed new programs that have helped centers improve performance and expanded services into all dayparts; provided tools to manage and measure business performance; leveraged critical mass for aggregated purchasing; produced seasonal marketing campaigns that centers may localize; and created resources that help center operators build a winning team.


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Athletic Republic Franchise Background

Established: 1990
First Unit Franchised: 2006
Franchised Units: 40
Company Owned Units: 1
States Registered In: The company is registered in every state except Hawaii and Washington.
Canada Franchises: Yes
International Franchises: Yes

Athletic Republic Franchise Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: No
Training: Athletic Republic provides detailed training for its franchisees based on its 28 years in business. Training includes Level 1/Level 2 performance protocol online and Level 3 in Park City. In addition, the company provides its BAP (business acceleration program) to ensure owners can be successful managing a training center.

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