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A New Concept for Women's Apparel

For nearly 30 years, Winmark® has pioneered the "ultra-high-value" retailing niche, developing dynamic, proven brands that have thrived in the retail-resale marketplace. Style Encore is the latest of those brands and further proves that Winmark's commitment to providing gently used, high-quality merchandise continues to resonate with customers.

What Makes Style Encore Different?

Winmark's brands are carefully designed to fill the marketplace gap between costly retail stores and low-quality, secondhand retail experiences. Style Encore is no different— our stores provide a vibrant mix of high quality, gently used apparel, shoes and accessories specifically for women.

Why do customers continue to make our Style Encore brand a success?

* Our cash on the spot philosophy versus the consignment competition that pays when your items sell
* Our 50% to 90% savings on the latest trends and stylesOur eclectic, constantly changing inventory of premier brands from Gucci® and Louis Vuitton® to Ann Taylor® and Loft®
* Our wide array of different styles for women of nearly any age
* Our personalized, boutique-inspired customer service
* Our approach that caters to casual shoppers and refined fashionistas
* The ability for customers to both buy from us and sell to us


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Style Encore Franchise Background

Established: 2013
First Unit Franchised: 2013
Franchised Units: 52
Company Owned Units: 0
States Registered In: All
Canada Franchises: Yes
International Franchises: No

Style Encore Franchise Training

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: NA
Co-Operative Advertising: Yes

Training: Winmark conducts its 2-part training program at Winmark’s training center in Minneapolis. The training program is typically offered 11 times per year. The first session of the training program, New Franchisee Orientation Training (NFOT), covers several aspects of management and operation of a franchised retail business, including real estate matters, business plan development, buying used and new products, Winmark’s service vendor program and other topics Winmark may select.

The first session will take place over a period of 5 days. At NFOT, you will be required to participate in an online financial management course conducted by Winmark’s third party vendor. This course will educate you on how to understand your financial statements and utilize the information to build your business.

The second session of the Style Encore® training program, Concept Training, is attended when financing, lease and the online financial training program are complete. It is conducted over a period of at least 5 days and will include instruction on sales, customer service, marketing, advertising, computer operation and store inventory, staff and financial management, as well as topics Winmark may select.

Other Info: Ranked in Top New Franchise Category 2017
Top Quartile Average Gross Sales: $925,776 (2016)*
Top Quartile Average Gross Profit: $529,955 (2016)*
Power strip centers or suburban centers around regional shopping malls with co-tenants appealing to women
Core Customers: Women starting in their late 20s and up
Core Customers: Middle to upper-middle income households
3,000 – 4,000 square feet
Ongoing Training & Support
Unique Role in Marketplace
Commitment to Franchisees
Most franchisees have 2 or more locations.
Many franchisees have 2 or more Winmark brands.

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