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D1 was founded by a former collegiate athlete. D1 offers a caliber of training typically reserved for a Division 1 athlete. D1 uses their proprietary training methods to deliver training usually reserved for Division 1 athletes to kids first but also adults! 

D1 facility recommends 4,000 sq ft with size options ranging from 3,000 sq ft to 10,000+. D1 offers individual and group fitness to kids and adults offering results you can’t achieve in a typical fitness center that follows a one size fits all mentality. 

At D1 their clients go through the D1 5-component program (“Athletic Based Training Model”). This method was designed to follow the programs that strength coaches at major Division 1 universities use on their athletes. 

D1 has perfected their turn-key franchise support system ensuring their franchisees will never have to build their own workout programs or be alone in hiring staff, site selection, marketing, training and more. 

D1 boasts about placing over 1,000 scholastic athletes in Division 1 programs, over 100 professional athletes into professional drafts, has over 40 professional athletes as owners and manages the speed and agility training at the Manning Passing Academy.


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D1 Training Franchise Background

Established: 2001
First Unit Franchised: 2016
Franchised Units: 30
Company Owned Units: 5
States Registered In: All non Registration States, Illinois, Indiana, Michigan, Minnesota, Rhode Island, South Dakota, Virginia and Wisconsin.
Canada Franchises: No
International Franchises: No

D1 Training Franchise Training

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: Turn-key support solution from signing through running the business

Workouts:

  • The Panel of Coaches will write your 5 component workouts.
  • Your facility will never have to write a workout or play lists
    • All playlists have clean language

Site Selection/Construction:

  • Site Selection through Fran Site
  • LOI negotiation o Lease negotiation

Franchisee Training:

  • The D1 President will personally help you hire your general manager
  • A Master Coach will help identify the franchisees head coach, training coaches, be onsite for the first week of business and train you on running your workouts.
  • The National Head of General Managers will train the franchisees general manager, and offer support through opening o The Franchise Support Specialists will provide on-going support

Marketing:

  • Annual Promotional Calendar
  • Creative marketing pieces for turn-key marketing campaigns
  • Public Relation Opportunities
  • Turn-key Social media campaign collateral

Manuals:

  • Coaching/Training Manual
  • Sales Manual
  • Operations Manual
  • Marketing Manual and Brand Guide

Technology:

  • D1 Intranet Portal
  • D1 branded MindBody Business Point of Sales System (analytics/reporting)
  • D1 branded MindBody App for consumers
  • Franchisee General Manager Message Board / Dedicated channel

Other Info:

  • Strong ROI. Item 19 shows $250,000 in EBITDA
  • One of the only fitness centers to combine adult and youth training under one roof
  • Huge potential in the $38 billion fitness industry and the $15 billion youth sports industry
  • Recurring revenue streams through Membership sales, personal training sessions, group training sessions, teams, leagues and merchandise
  • Highly recognized and a Badge brand with professional athlete partnerships and partnership with credible national organizations like the NFL
  • In-contestable trademarks o Nobody else can use fitness, training, therapy or apparel that says D1

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